Discussions around branding, marketing and points of sale are not often associated with the United Nations family, but they were a large part of the latest expert group meeting convened in Vienna this past week to explore UNODC's options for supporting a global scheme of prison products, made by prisoners in the context of rehabilitation programmes. UNODC's work on prisoner rehabilitation has been consolidating the ways in which prison-based rehabilitation schemes can be developed and harmonized at an international level.